慢時尚

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慢時尚 Slow Fashion

ISSUE

「快時尚」是指服飾品牌快速推出大量、低廉價格的新潮流服裝，吸引消費者頻繁購買。從設計到製作，背後也許牽涉到;設計抄襲、環境破壞與勞工剝削，商品的過度生產以及品項的快速更替不僅是資源浪費，也形成了過度購買、用完即丟的消費文化，再帶來垃圾掩埋、焚燒汙染等環境問題。台灣每分鐘正有438件衣服被丟棄。

"Fast fashion" refers to clothing brands launching large quantities of new and trendy clothing at frequent intervals and at low prices to attract consumers to purchase frequently. From design to production the issues behind the products includes design plagiarism, environmental damage, labour exploitation, over-production of goods and rapid replacement of items leading to a waste of resources. This also forms a consumer culture of over-purchasing and discarding items following short-term use.

This has led to environmental problems such as spreading landfills and incineration pollution. In Taiwan alone 438 pieces of clothing are discarded every minute.

慢時尚 Slow Fashion

SOLUTION

「慢時尚」是重新強調時尚與人、環境、社會之間的連結，商品設計以高耐用性、經典為原則，強調手工技藝與工匠精神;商品製作按照需求或小規模生產，以在地生產製作為優先，也重視對於環境、勞工與社區的影響;商品的銷售，則鼓勵消費者以更負責任的方式購買與延續衣物生命，並考量商品的循環利用。

"Slow Fashion" re-emphasises the connection between fashion, people, environment, and society. Product design is based on the principles of high durability and classic lines.Emphasising the skills and spirit of craitsmanship; products are produced according to demand, in small scale and produced locally. As a priority, we pay attention to the impact on the environment, labour and the community; when selling products, we encourage consumers to not only purchase but also to extend the lifecycle of clothing and consider recycling as part of that complete lifecycle.